
Now rebadged as the Nik Collection by Google, the suite is essentially the same as that previously known as the Nik Complete Collection Ultimate Edition. In his post, he reveals a new name for the suite, and a price that is 70% lower than in the past, essentially providing all six plug-ins for less than you'd have paid for just two plug-ins until now.
NIK COLLECTION PRICING SOFTWARE
Pesch was formerly the development manager at Nik Software, and is now a manager and software engineer at Google.

In a post on the Google+ page of Christian Pesch, Google has revealed a radical overhaul of pricing for Nik's plug-ins.
NIK COLLECTION PRICING PRO
Nik's Color Efex Pro 4 is among the plug-ins now available in the Nik Collection by Google. Even as a bundle, the suite of six plug-ins cost US$300 for Aperture / Lightroom-only versions, and US$500 if you needed to add compatibility with Photoshop and Elements. Most were priced at around US$100 when purchased separately, with a few reaching as high as US$200. The company has a total of six current plug-ins that can be bought separately or in a bundle, but pricing for each has kept them mostly in the hands of enthusiasts and pros.

Snapseed and its desktop cousin might be cool and unusually intuitive, but Nik's bread and butter has long been its excellent imaging plug-ins, extending the functionality of third-party apps like Apple's Aperture, as well as Adobe's Photoshop, Photoshop Elements and Photoshop Lightroom. Today, the company has another announcement related to Nik, but this time it's much more positive news that will be welcomed by photographers - especially those using Photoshop. A couple of weeks ago, search giant Google took flak for discontinuing Snapseed Desktop, an unusual and much-lauded photo app from recent acquisition Nik Software.
